Account-Based Marketing (ABM) has been gaining popularity in recent years as a highly effective strategy for targeting and engaging high-value accounts.
According to the World Bank, there are 7.41 million micro, small, and medium enterprises (MSMEs) in Kenya, employing over 14.1 million people. With these
Running an online business can seem easy at first. After all, you don’t need to physically rent a shop, or build one. Almost everyone is on the internet
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