Sign In How to Conduct a Social Media Audit
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is
How to Create Successful LinkedIn Ad Campaigns
LinkedIn ads help your business with three types of marketing objectives: Awareness: Create more awareness of your company or brand. Consideration: Drive
How to Run Successful YouTube Ads
YouTube ads can help you work towards the following business goals: Collect leads Drive website traffic Increase product and brand consideration Build
How to Create a Winning Social Media Marketing Strategy
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether
How To Create Successful Twitter Marketing Campaigns
Twitter is being successfully used as a B2B marketing channel as consumers with a wide range of interests in different industries use it. Most of all
How to Create Successful Facebook Marketing Campaigns
Facebook is the most popular social network in the online world/internet. As a complex interactive community, Facebook offers multiple avenues for
Ads 101: Social Media Advertising Tips
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Like it or not, organic reach is harder and harder to achieve.
The Complete Guide To Influencer Marketing In Kenya (With Examples)
People buy people, not products. You have probably bought a product because you saw an influential person you admire holding or promoting the product. Over
Facebook to Charge VAT for Ads in Kenya
Beginning 1 April 2021, Facebook ads in Kenya are subject to a value-added tax (VAT) at the applicable local tax rate. This applies to advertisers whose
Trends Shaping the Future of Marketing, Even After COVID-19 Is Gone
Marketing is an evolving field, and the future of marketing is likely to be influenced by various factors, including technological advances, changing
